Logos & Branding
LOGO
A graphic symbol and/or typography that identifies a person or company.
IDENTITY
Visual elements that support the logo and make up the overall brand.
BRAND
How you define and promote yourself and how others perceive you.
Arcutel
Arcutel provide services to businesses in the telecommunications sector. For their identity the company wanted a clean & modern look, with bright, vibrant colors.
HTML5 based flat design with long shadows was the goal. As this is the IT sector I choose blue as their main colour to convey trust and professionalism. 3 weights of the Raleway family were perfect for everything but numbers.
I also created images for their blog posts, maintaining brand guidelines for recognition across social media.
Voice Mingle
VoiceMingle is a free online dating service. For their branding they wanted to appeal more to females, as acquiring female sign-ups is more difficult than male in the online dating sector.
The user interface is quite complex, so a maximum of simplicity was needed. I choose a monochromatic color scheme, using soft gradients and shadows to emphasize different sections, reserving blue and pink from the logo to highlight.
On the search page I used CSS to turn the profile pictures to greyscale by default, so not to distract the user, and to maintain some control over the style of the page. When a picture is hovered with the mouse the colour is revealed.
7th Sense
7th Sense Psychics is an online tarot service. When I joined them their logo and website needed a complete revamp. The reworked logo was essentially 2 shades of purple, to imply mystery, wisdom and spirituality.
The user interface is quite complex, so a maximum of simplicity was needed. I choose a monochromatic color scheme, using soft gradients and shadows to emphasize different sections, reserving blue and pink from the logo to highlight.
On the search page I used CSS to turn the profile pictures to greyscale by default, so not to distract the user, and to maintain some control over the style of the page. When a picture is hovered with the mouse the colour is revealed.